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Deduction Type of Messages on the WhatsApp Business Platform

3 minute read                                                                                                                         Beginner

Deduction Type of Messages on the WhatsApp Business Platform.

WhatsApp implements a billing model based on conversations rather than individual messages.A conversation refers to a continuous exchange of messages within a 24-hour period between the BOT and the end-user. Charges are incurred when messages sent by the BOT are successfully delivered to the end user.

Conversation Categories

  1. Marketing — Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.

  2. Utility — Enables you to follow up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (e.g., payment reminder); or feedback surveys.

  3. Authentication — This enables you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

  4. Service — Enables you to resolve customer inquiries. Read More


Marketing,Utility, and Authentication conversations can only be opened with template messages. `Service' conversations can only be opened with free-form messages. Read More

UIC: this is user user-initiated conversation: Whenever the user messages you then this type of conversation starts.

BIC: Business initiated conversation: Whenever the business messages the customer/end-user then this type of conversation starts

FTC: Free tier conversation Read More